Overview
Tambour, one of Israel’s leading companies
in the paint and construction industry, needed a new internal
portal to streamline access to products,
promotions, and professional content.
My role was to lead the research, concept creation,
UX planning, and final UI design of the project.
in the paint and construction industry, needed a new internal
portal to streamline access to products,
promotions, and professional content.
My role was to lead the research, concept creation,
UX planning, and final UI design of the project.
Challenge
The client’s existing systems were fragmented
and not aligned with the needs of their users.
The challenge was to design a centralized, intuitive portal that would:
and not aligned with the needs of their users.
The challenge was to design a centralized, intuitive portal that would:
Provide quick access to different product categories.
Highlight monthly promotions and campaigns in a clear, visual way.
Reflect Tambour’s strong brand identity while keeping the interface clean and easy to use.
Process
Research & Discovery
Conducted benchmarking of B2B/B2C platforms (such as Booking & Selina) to understand best practices.
Gathered user insights to identify navigation patterns and content priorities.
Concept & UX Planning
Structured the information architecture around three main categories: Paint, Construction, and Plaster.
Designed a homepage that balances functional navigation with strong visual storytelling.
Created wireframes focused on ease of use, accessibility, and modular design.
UI Design
Developed a clean and modern design system aligned with Tambour’s branding.
Used a grid-based layout to create consistency across the portal.
Applied strong visuals and promotional banners to drive engagement.
Solution & Outcome
The final portal design:
Offers a clear entry point with distinct product categories.
Showcases monthly promotions in an engaging, visual carousel.
Uses large, bold typography and a minimal color palette inspired by Tambour’s brand.
Creates a user-friendly experience that simplifies navigation and supports business goals.
Offers a clear entry point with distinct product categories.
Showcases monthly promotions in an engaging, visual carousel.
Uses large, bold typography and a minimal color palette inspired by Tambour’s brand.
Creates a user-friendly experience that simplifies navigation and supports business goals.
The new portal provides Tambour employees and partners with:
Streamlined access to product information and promotions.
A modern, branded digital experience that strengthens company identity.
Improved usability that encourages frequent use and supports internal workflows.
Streamlined access to product information and promotions.
A modern, branded digital experience that strengthens company identity.
Improved usability that encourages frequent use and supports internal workflows.
The Final Result
